DM Buzzwords
Digital Marketing is a strategy not a technology. It is the diet and exercise of your companies voice & brand. Communication touch marketing of Email, Website, Video, Images, Tweets, SEO, Print, Social content.
Marketing Automation
Introduction of technology tools and process into your marketing design and projects
Growth Hacker
A skilled marketer focused primarily on fostering digital growth in startups and small business
ESP
Email Service Provider
Bounce Rate
The [glossary id=’249′ slug=’bounce-rate’ /]is the percentage of visitors to a particular site who navigate away from the site after viewing only one page.
Relationship Lead Nurturing
Leads and customers do not buy on first or every contact. Relationship Lead Nurturing is a planned path of nurturing the relationship of the lead/subscriber/customer by staying in front of the customer with touches until the time and the action presents itself into the purchase phase permitting you to be part of the buying decision.
Social Marketing 7
Marketing through the Social Big 7… 1) Facebook 2) Twitter 3) Linked in 4) Pinterest 5) Instagram 6) Youtube 7) Google+ with presence, value and gifts to permission based membership of the Big 7 social media sites
Rule of 5 Touches
The acknowledgement rule that it takes 5 touches of any campaign/idea before it sets in with a foothold to the conscious and subconscious.
Touch
Communication with the buyer/client/lead includes any sense of touch… visual, email, phone call, direct mail, hardcopy advertising, catalog, video or social marketing.
Content Marketing
A layered strategy to bring snackable content to the customer. Works well when your Database is segmented by design to send out timed information to 1 on 1 marketing.
Content Strategies
Operate on the belief that buyers will ultimately reward businesses who consistently deliver Value and gift based marketing information.
Event Marketing WARP Allowance
Trade Show or event marketing increased frequency of timed and direct messages. Whereas you may increase a marketing campaign number of contacts greater than normal due to the events time cycle of the event. IE Attendance Reminder, Appointments, Gifts, Speakers Outlines, Show Specials.
Marketing Database
May be internal and part of the CRM system or an external Database that maintains customer information including segmentation
Honey Hole Segmentation of DB
The ability to categorize, define and redefine into ‘Honey Hole” segments. Creating multiple groups of your marketing. Content Marketing and content templates work well allowing you to focus attention to segments versus the entire database. Speed and change is good.
Level Resource Budget Management
Budgeting all aspects of your marketing be it digital or print marketing strategy
SEO
Search Engine Optimization This is where you find the traffic and analytics of your site. friendliness and content to search bots and optimization
Mobile SEO
Mobile search engine optimization key mobile statistics can be identified by your google analytics
Storyboard Calendaring Marketing
A planned storyboard of your digital marketing footprint including planning, ownership and deployment via a storyboard calendar
Omni-Channel
A digital marketing campaign with an Omni-channel approach puts the customer in control; the individual chooses which device, platform, or channel they wish to interact with and is guaranteed to get a consistent experience across each medium mobile, tablet or PC. A large percentage of emails are now opened on the mobile device and later read on the desktop/laptop.
Social 5 Tags
ICON HotLinks to the Big Social 5 ~ Facebook, Twitter, Linked In, Instagram & Pinterest
Conversion Rate
The conversion rate measures how successful you are at driving towards your goals from your marketing efforts. A lower conversion rate could be deadly to your campaign, while high conversion rates mean you are doing something right. Most of you efforts in a digital marketing program should be made towards increasing some form of conversion rate Opens Clicks and Action.
Analytics
Where does the above information come from? Analytics. You’ll see this buzzword everywhere, not just in digital marketing, and it’s mainly due to the sheer volume of data we have at our finger tips in every industry today (just ask the NSA). Analytics is the practice of measuring and analyzing that data to make smart business decisions – decisions that could mean major benefits to you.
Digital Experience
We’re moving away from simple conversion statistics to a more comprehensive view of how our online users engage and interact with our brands. This is where digital experience comes into play. A positive digital experience results in not only tangible improvements like sales and leads, but also improved brand perception, SEO, and other hard-to-measure stats.
Cross-Channel Attribution
This buzzword has been a digital marketing bugaboo for years, and continues to be a pain point for many marketers trying to assign value to various marketing methods and touch points. How effective is a banner ad at driving conversion down the road? How many times does a customer come to the site before deciding to buy? Questions like those keep this buzzword alive and well.
A/B (or Multivariate) Testing
Web testing is a major component of any successful online marketing program because it allows marketers to measure the results from various versions of the same ads, landing pages or experiences. In the past we originally directed a user to the home page. Now with A/B testing we convert to a landing page and measure landings and clicks to campaigns.
Clickability
The desirability of a hyperlink object to be clicked a new word
CPL
Cost Per Like the cost of acquiring social contact a new fan or customer join
Snackable Content
Bite size chunks of information keeping your message short and the reader rewarded and coming back for more
ROI
Return on investment Bang for your buck. Tying Clicks and Opens into leads and sell through
Above The Fold
The content that can be seen on a screen without having to scroll down. In Email Marketing, this refers to the portion of an email that can be viewed in the preview pane.
Cloud Sourcing
Is a company’s acquisition and move from local area network to the cloud. Moving to cloud applications for one-off tasks like catalog and document sharing, storage, and lead management, CRM applications, backup and new security procedures are promoting companies to find ways to move their full IT infrastructures into the cloud.
Black List
The inclusion of a domain into the Internet Black List which literally shuts down all inbound and outbound ports for web traffic of a domain.
White List
The inclusion to allow all emails and traffic from a user or a domain.
