Mobile Build The Customer Experience For Engagement
What is a Mobile Website?
Mobile Web Smart Phone Searches
A mobile website is a website that’s designed for the small screen of a smartphone. Mobile-friendly websites help businesses directly connect with their on-the-go customers through rich features like, click-to-call, maps and directions and click-to- SMS (Texting).
Reasons to go Mobile?
● By 2014, more people will use their mobile phones than PCs to get online (Google).
● There will be one mobile device for every person on earth by 2015. (Cisco, 2011)
● 61% of users call a business after searching on their phone. Google “The
Mobile Movement: Understanding Smartphone Users,” 2011
Mobile Widgets Increase Business
It would be wonderful if we could create an App for every phone. We had an unlimited budget for design. worked on all smartphone platforms and everyone would download your App but we can’t … Or change the thinking and with local search a mobile website, Seo Digital marketing strategy and with a Mobile Website we can!
Example Case Study
Yellow Cab Taxi, Los Angeles based cab company, approached a web developer about creating a mobile site for their business. Identifying the key needs Yellow Cab Taxi mobile visitors would need, a click-to-call widget was inserted into the mobile site to ensure instant communication between the cab driver and the customer was made.
Click to Call Mobile
The strategic placement of the click-to-call widget just below the header of Yellow Cab Taxi’s mobile website increased the chances of site visitors placing a call, which in turn, caused more clicks.
In a matter of seven short months since the mobile website was built, Yellow Cab Taxi received over 9,000 visits to their site. During this seven-month period, they also received over 5,000 clicks on the click-to-call button. Each click resulted in a direct call to the business.
Results
Recent analysis revealed that 44% of visitors to transportation mobile websites (taxi cab and car service) placed a call to the business. Sitting above the industry standard, Yellow Cab Taxi’s click-to-call rate is 77%. Converting their desktop site to a mobile-friendly website had increased business by turning more site visitors into happy cab riders.
