According to Google Analytics Academy  ~ here are the top performing goals and design objectives of  desktop websites  or mobile websites.

Which objective(s)  does your desktop website and mobile website fall into?

Use the 5  Design  Objectives  to create a circle of improvement in the design of your website . Create business goals and define the outcome with tools, segmentation and key performance indicators (KPI). This practice  is  one of the most important business choices we have in creating a winning web design strategy. Follow this simple guide and we can create a business cycle where  you design the objective,  implement and set the goals, analyze and measure the value and data  and then determine the  outcome of the websites objectives and value.

Once we create a design objective for your website  we  will add  and fine tune Google Analytics on every page of your website as a collection and  measurement tool. This process is an easy setup for us we add a special  javascript code  to your  desktop or mobile website which reports back to your google analytics toolbox.  When we design with  Google analytics there are many tools, segments and views to use. Google  analytics will give us the reports we  need to implement &  review business goals of the web site against data to make better business decisions.

Designing  The Web Circle of Improvement

Website Circle of Improvement

Measure – Reporting- Analyze the Data –  Testing the different solutions dropping opinions – Repeat and improve