According to Google Analytics Academy
There are 5 Fundamental Design Objectives for Websites.
ObjectiveOutcome |
|
Branding | Drive Awareness, Engagement and Loyalty |
Lead Generation | Obtain Contact Information for Sales Prospects |
Content Publishing | Engagement and frequent visitation for Ads shown to visitors |
Ecommerce | Sell Products or Services |
Online Info/ Support | Help Customers in a Support Role |
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Which of the 5 design objective(s) does your desktop website and mobile website fall into?
First step REXP basics… Choose 1 or more of the 5 objectives above and build around this design.
Keep It Simple | Business Decision Steps |
Branding | Logo, Themes, Colors, and Fonts conform |
Lead Generation | Make your forms easy to access and complete |
Content Publishing | Create a library of resources. Available |
ECommerce | Most shopping carts sell less than 3 items, does this fit your business model? |
Support/Tools | Endless Possibilities, PDF Catalogs, Forms Brochures, Videos |