Website Goals The 5 Fundamental Design Objectives -GoogleMobileRed+2015-06-30T09:39:29-06:00
According to Google Analytics Academy
There are 5 Fundamental Design Objectives for Websites.
5 Web Design Goals
>
Objective
Outcome
|
Branding |
Drive Awareness, Engagement and Loyalty |
Lead Generation |
Obtain Contact Information for Sales Prospects |
Content Publishing |
Engagement and frequent visitation for Ads shown to visitors |
Ecommerce |
Sell Products or Services |
Online Info/ Support |
Help Customers in a Support Role |
[checklist icon=”fa-check” iconcolor=”” circle=”” circlecolor=”#dd3333″ size=”13px” class=”” id=””][li_item icon=””][/li_item][li_item icon=””][/li_item][li_item icon=””][/li_item][li_item icon=””][/li_item][li_item icon=””][/li_item][/checklist][tagline_box backgroundcolor=”” shadow=”no” shadowopacity=”0.1-1″ border=”1px” bordercolor=”” highlightposition=”right, left, top or bottom” content_alignment=”” link=”http://tmaonline.com” linktarget=”” modal=”” button_size=”” button_shape=”” button_type=”” buttoncolor=”e.g. green, darkgreen, orange, blue, red, pink, darkgray, lightgray or leave blank” button=”Reference Site TMA” title=”We build incredibly responsive websites, with refreshingly clean designs directed to any user using any device Smartphones, Tablets or Desktops. Built and designed around your Brand” description=”And we include some awesome features, premium sliders, click to call and tap a map for mobile, unlimited colors, advanced theme choices and so much more!” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”” animation_speed=”0.1″ class=”” id=””][/tagline_box]
Which of the 5 design objective(s) does your desktop website and mobile website fall into?
First step REXP basics… Choose 1 or more of the 5 objectives above and build around this design.
Keep It Simple |
Business Decision Steps |
Branding |
Logo, Themes, Colors, and Fonts conform |
Lead Generation |
Make your forms easy to access and complete |
Content Publishing |
Create a library of resources. Available |
ECommerce |
Most shopping carts sell less than 3 items, does this fit your business model? |
Support/Tools |
Endless Possibilities, PDF Catalogs, Forms Brochures, Videos |